Brand Guidelines

OUR IDENTITY

This guide defines the core visual elements that represent Evolve Transporters. It outlines the use of logos, colors, typography, and design language to ensure a consistent and impactful presence across all brand expressions.

Our voice reflects a focused, forward-thinking, and collaborative mindset. Shaped by decades of motorsports experience and a drive for innovation, every element reflects who we are and how we evolve.

WORDMARK

The Evolve Transporters wordmark is the foundation of our visual identity. Its bold silhouette and futuristic color palette reflect our focus on forward-leaning design and premium performance.

Always use the approved wordmark versions to ensure clarity and brand consistency. Do not alter or modify the logo.

Approved Wordmark Versions

Full-color

Single-color

Print Version (eps, pdf)

Digital Version (svg, png)

Black on white background

White on Evolve Navy background

EMBLEM

The circle “E” emblem is a simplified mark reserved for selective applications. It may be used only when brand recognition is already established or when space is limited.

Approved Emblem Versions

Primary

Single-color

Black on white background

Print Version (eps, pdf)

Digital Version (svg, png)

*Restricted Usage: The grayscale version is for specialty use only (e.g., metal finishes on transporters). Do not use it in print or digital materials.

COLOR PALETTE

These core brand colors support our identity across all digital and physical applications. Use them consistently for background fields, typography, and accents.

Evolve Navy

HEX	092F57
RGB	9 – 47 – 87
CMYK	100-86-39-32
PMS	540C.

Racing Red

HEX	F4313F
RGB	244-49-63
CMYK	0-94-76-0
PMS	032C

Circuit Blue

HEX	95D9EA
RGB	149-217-234
CMYK	38-0-7-0
PMS	304C

Steel Grey

HEX	ADADAD
RGB	173-173-173
CMYK	33-27-27-0
PMS	304C

surrounding Space

This diagram illustrates the required surrounding space for the Evolve wordmark and emblem. The clear space is defined by the width of the lowercase “l” in the wordmark, and by the height of the top arc segment of the emblem, ensuring no other elements interfere with visual clarity or brand impact.

MINIMUM SIZE

For brand clarity – the full evolve logo is to be used on all external messaging, email signatures and merchandise. The circle E mark will be used for internal communications, profile photos and in rare occurrences when accompanied by the full logo.